The convergence between the gaming industry and the cryptocurrency ecosystem is accelerating rapidly. According to Robbie Ferguson, co-founder of Immutable, several leading gaming companies are currently in discussions to launch their own Web3 tokens based on blockchain technology. This marks a major evolution in how the sector perceives cryptocurrencies in gaming.
This article explores Ferguson’s statements, the potential impact on ecosystems like Bitcoin and Ethereum, and the role of regulation in this transformation.

From Skepticism to Token Adoption in the Gaming Industry

Traditionally, the gaming sector has been cautious toward cryptocurrencies due to regulatory and reputational risks. However, during the Token2049 event in Singapore, Ferguson revealed that this stance has changed dramatically.

Currently, major video game companies are negotiating with Immutable to launch their own tokens—something that would have been unthinkable just a year ago. Ferguson stated:

“We’re in talks with multibillion-dollar gaming companies to launch tokens—something that would’ve been rejected 12 months ago.”

This growing interest stems from new opportunities in blockchain-based business models, innovative monetization, and stronger community engagement.

The “Web3 Gaming Is Dead” Narrative and Its Positive Interpretation

The phrase “Web3 gaming is dead” has circulated as an expression of skepticism about the commercial viability of blockchain games. However, Ferguson views this discourse as a sign of market maturity:

• Market consolidation: Early speculation is giving way to projects with clear and sustainable value propositions.
• Institutional interest: Major companies are exploring ways to integrate tokens and blockchain into their long-term strategies.
• Technological progress: Platforms like Immutable X enhance scalability and technical performance, making mass adoption more feasible.

Thus, the decline of the initial Web3 gaming “hype” signals a shift toward stronger models that benefit both users and developers.

Impact on Ethereum, Bitcoin, and the Crypto Ecosystem

The entry of large studios into token launches carries major implications for the broader crypto ecosystem:

• Ethereum: The main platform for tokens and smart contracts in gaming. Growing demand for NFTs and tokens could increase network usage and gas fees—issues mitigated by layer-2 solutions like Immutable X.
• Bitcoin: Although it doesn’t support complex smart contracts, the growth of Web3 gaming promotes broader cryptocurrency adoption, reinforcing Bitcoin’s role as a store of value. Second-layer and sidechain projects could connect Bitcoin with gaming ecosystems.
• Native gaming tokens: The creation of proprietary tokens diversifies the digital economy, especially if they’re interoperable across networks.

Together, these developments contribute to the maturity and expansion of blockchain’s role in gaming.

Regulation and Its Role in Token Adoption

Regulatory clarity is crucial for the development of gaming tokens. Ferguson highlights the Digital Asset Market Clarity Act, which aims to define the jurisdiction of the SEC and CFTC over digital assets.

This legal framework reduces uncertainty for companies, allowing innovation to flourish without compromising consumer protection. It also enhances investor and public confidence, accelerating token integration into mainstream games.

Conclusion

The negotiations between major gaming giants and Immutable to launch Web3 tokens mark a turning point for both the gaming industry and the crypto ecosystem. What once seemed unfeasible is now progressing, thanks to technological advances and clearer regulations.

This trend benefits platforms like Ethereum and strengthens cryptocurrency adoption within gaming. Meanwhile, the negative perception of “Web3 gaming” is giving way to a consolidation phase, characterized by more mature and sustainable projects.

The interaction between regulation and technology will determine the pace and scope of this transformation—making legislative initiatives like the Digital Asset Market Clarity Act key to understanding the future of gaming and cryptocurrencies.